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Inverse
Inverse
The Conversation, and ,Rachel Kimble

This Bizarre Idea For A Supplement Reveals An Enduring Truth About Endurance Sports

— Smith Collection/Gado/Archive Photos/Getty Images

In the world of endurance sports, how athletes fuel themselves can be the difference between success and struggle. Traditionally, athletes have relied on specialized energy gels for a quick and easily digestible source of carbohydrates during extended workouts. But now a surprising contender has emerged: Heinz ketchup packets, thanks to a new ad featuring runners using them as their supplement of choice.

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