This Bedding Company Gets Hundreds of 5-Star Reviews for Its Linen — Now, It's Launching Cotton Sheets in the Coolest Color Range

Bedroom with window seat, concrete floors, beige rug, beige and silver armchair, side table with paper lantern, stack of magazines, bed made with brown and fuschia pink bedding.

Linen isn't for everyone. Not in clothes, and certainly not in bed sheets. What it delivers in light, breezy style can present some problems elsewhere — a little rough to begin with, a little too easily dishevelled.

Some linen is better than others, but if it's not for you, that's okay. Except when it comes to a brand like Bed Threads, which has (probably) the most trendy bedding you'll find out there at the moment, but has, until today, only sold linen sheets. The linen haters have truly been missing out.