Sometimes the best print ads are the simplest. Ads that make the viewer double-take with a smart and striking subversion of a familiar image can stick in the memory for a long time – which might explain why the internet is still talking about one particularly brilliant example from 2008.
When Toyota announced itself as the sponsor of the Bulgarian Tennis Federation, it did so with a delightfully simple print ad featuring tennis rackets positioned to look like the Toyota logo. And that's it. No hidden message, no clever tagline. Just a singularly effective piece of visual poetry.
