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TechRadar
TechRadar
Carrie Marshall

This Apple Watch Series 10 case costs more than an Ultra –and makes it look like a luxury chronograph

Golden Concept Crown Sport for Apple Watch Series 10.

You've got to love a firm that looks at one of Apple's best-selling wearable device and says "you got the design wrong". And that's what luxury case maker Golden Concept seem to be saying with its new Crown Sport case, which costs more than an Apple Watch Ultra 2 and completely changes Apple's design too.

Designed for the Apple Watch Series 10, the new Crown Sport case is designed for "elegant, active individuals who embrace sophistication in every adventure". That's me! But it's also $899, and that means it's not me after all. However, if you can afford to drop Apple Watch Ultra money on a case for your Apple Watch Series 10, there's lots of interesting stuff going on here.

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