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MicroStrategy (MSTR) was founded as a business intelligence company that develops analytics tools and software to aid in business decision-making. Its products include MicroStrategy AI and MicroStrategy ONE. However, investors likely associate the company with its strategic move to buy up Bitcoin (BTCUSD).
MSTR stock was one of the standout performers of 2024, gaining more than 400% and continuing that momentum into 2025 with nearly 25% gains in the year-to-date.