Trucks are hugely expensive right now. Even with Ram's fall from the consumer zeitgeist and it offering insane deals on its full-size pickups, and GM's new incentives on the turbocharged 4-cylinder model Silverado and Sierra trucks, they still cost two arms and five legs.
Add to the fact that repairs have become insanely costly, and those repairs being more intensive to complete than modern brain surgery, and it's easy to see why more and more folks who actually used to use their trucks for truck things aren't doing so anymore. They're switching to side-by-sides like Can-Am's Defender, Polaris' Ranger, and Kawasaki's Ridge, as they're the same price as old trucks, but can take a beating like yesterday's rug.
It's also why more companies are entering the segment, as the demand for utility side-by-sides is increasing with each year. Especially for those that can be made street legal where allowed. That's why the GEM eX exists, though instead of internal combustion, it's powered by electrons, and as we've discussed before, that makes a ton of sense for those doing work. And it's built here in America.
