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International Business Times UK
International Business Times UK
Technology
Akshay Puri

This AI Company Pays $2,000 to Masturbate Four Days a Week — All in the Name of Science

Joi’s viral ad campaign aims for articulate candidates to test personalised AI voice sessions, blending humour with a serious commercial strategy. (Credit: freepik)

In the crowded race to dominate artificial intelligence, tech firms have promised everything from smarter workplaces to more human-like companionship. Now, one startup is drawing attention for something far more intimate. Joi, an AI chatbot platform known for hosting flirtatious virtual companions, says it is looking for 10 'masturbation consultants' to help test a new feature called Daily Guided Masturbation. The role pays $2,000 per month for a four-week study.

The announcement quickly spread across social media. 'Yes, it's real, yes you get paid,' the company wrote in a viral post that attracted millions of views online. For some, it became an internet comedy. For others, it exposed a deeper conversation about loneliness, intimacy and the expanding reach of AI into private human experiences.

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