A logo is often seen as a constant: a solid and immutable representation of a brand's identity (see how to design a logo). But what about brands whose identity is all about creativity of all kinds? Perhaps for a creative agency, it makes more sense to have multiple logos in ever-changing forms to express eclectic influences and talents.
Wieden+Kennedy London has taken this non-traditional approach, commissioning nine London-based artists and makers to create new logos for the ad agency. From jewellery to a freshly baked cake, each collaborator reimagined the identity in different mediums and aesthetics in a project that will be continuously refreshed.
