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Creative Bloq

Technology

Tom May

This ad says it's not AI slop, but that's exactly what worries me

A high-angle shot of a joyful white dog rolling on its back in the orange desert sand.

A press release landed in my inbox this week, trumpeting a campaign for Fi's new satellite-enabled dog collar. And, much like an excitable Border Collie, this phrase jumped out at me: "It's AI but not AI slop."

So what exactly is the difference between AI slop and AI, er, non-slop? I guess it partly comes down to how much work you put in.

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