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Fortune
Fortune
Alexa Mikhail

This 40-year-old CEO started hosting group cold plunges in his backyard. Now, he has thousands of members who skip nightclubs to scream, cry, and freeze together

(Credit: R.J. Johnston—Getty)

Sweating and screaming alongside 30 strangers while moving from a group sauna to a group ice-bath plunge—in a hushed and sprawling studio below the frenetic streets of Manhattan, no less—was never on my bingo card. And yet there I was, yelling along with the crescendo of electronic dance music in a eucalyptus-scented sauna before dropping into a painful 32-degree cold plunge.

But it was just another day at Othership, a wellness company that likes to call itself a pioneer in "social self-care." And the $64, 75-minute class I took, “All Around: Inner Power,” certainly provided a novel approach to improving emotional regulation and connection. 

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