Some wines are so fine that they are considered investable, similar to stocks and bonds. Investors never open the bottle to taste. Instead, the rare quality stuff is simply kept and carefully stored while the price goes up. As an alternative investment designed to diversify, highly prized wine can make sense for the right kind of investor.
That’s why scam artists, posing as experts, sometimes succeed in fine wine “marketing.” They know that this particular alternative investment has been providing good returns and they find interest when prospecting.
