Over a third (34%) of parents haven’t informed their children about the cost-of-living crisis, a new study finds. The data from spread brand FLORA reveals that over one in five (22%) don’t even intend to discuss the current state of the UK’s economy with their children as they’re too young (61%), don’t want them to feel anxious or worried (32%), or don’t think it’s an issue they should be concerned about (24%).
As the cost-of-living crisis has impacted many areas of Brits lives including the household food budget and the need to reduce waste, three in 10 (30%) parents are unwilling to explain the knock-on effect to their children as they worry it will add more food anxiety, especially for those who are already picky eaters.
To help parents open the conversation around the cost-of-living crisis with their children, FLORA has partnered with Clinical Psychologist, Dr Emma Hepburn, for her advice on broaching the topic sensitively.
