A plan to put up a third huge digital advertising screen by the side of the M32 has been rejected by council planners because it would distract drivers too much. Bristol City Council has refused a planning application by a London-based property company to put up the screen, overlooking the motorway in St Werburghs.
The application had almost 100 objections from local residents and campaigners against the proliferation of advertising in Bristol, but it was road safety that council planners gave as the reason it should be thrown out.
Opinion: Why digital advertising billboards on M32 need taking down
