Tasha Gjesdahl has spent hundreds of dollars on her Thinx period underwear. She’s been a customer for over five years, mostly because she finds the panties more comfortable than pads, plus she can wash and reuse them every cycle.
“They provide a sense of security so I don’t worry about leaks or bleeding through clothes,” said Gjesdahl, who is 28 and lives in Wisconsin. She started using the brand’s “super absorbent” style after she bled for weeks post-partum. The underwear, made with cotton, nylon and elastane, is leak-resistant and can hold up to five regular tampons’ worth of blood.