If you're thinking of leaving X, you're not alone. Big brands have been pulling advertising from the platform ever since Elon Musk's Twitter rebrand began amid concerns about hate speech, conspiracy theories, far right extremism and fake news. Musk bagging a job in the US government has done little to stem the exodus, with The Guardian announcing that it will no longer post on the platform.
Creatives have also been leaving X, both because of the misinformation, poor moderation standards and numerous bots but also because of concerns over AI scraping their work since xAI began training Grok on content from the platform. If you still can't bring yourself to say 'X' instead of 'tweet', it could be time to move, but where to?
