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T3
T3
Technology
Matt Kollat

Think super shoe innovation is running out of steam? Think again

Hellen Obiri Adidas NIke
Hellen Obiri of Kenya takes first place in the women's professional field during the 128th Boston Marathon in Boston, Massachusetts, on April 15, 2024. The marathon includes around 30,000 athletes from 129 countries running the 26.2 miles from Hopkinton to Boston, Massachusetts. The event is the world's oldest annually run marathon. (Photo by Joseph Prezioso / AFP).

The running shoe market is a hotbed of continuous innovation, with new trainers hitting the shelves almost daily from major players like Nike, Adidas, New Balance, Hoka, and more.

Of all the different types of running trainers, super shoes probably enjoy the most attention, thanks to the combination of wild looks, insane speeds and the pure innovation that goes into designing them.

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