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The Guardian - UK
The Guardian - UK
Lifestyle
Jess Cartner-Morley

Think Shiv Roy on a coastal path and you’ll get the ‘quiet outdoor’ look

Ball Farrow Luxury
A model with dark brown hair wearing an oatmeal fleece, half unzipped, with a black polo neck underneath. She looks confident and windswept.

What is “quiet outdoor?” Is it (a) a Netflix horror miniseries set on a Norwegian archipelago, (b) a mindfulness app with bespoke “forest bathing” sound effects, or (c) the first new fashion trend of 2024?

The answer is c. Quiet outdoor is the newly minted meeting point of two of last year’s major lifestyle obsessions: quiet luxury, and the vogue for fresh-air wellness, which means hiking and wild swimming are now cooler than fancy spas and exclusive yoga studios. But even if you picked the wrong answer, you still got it right, in a way: it sounds so peak 2024 that, frankly, you could stamp the name on anything – film, app, knitwear brand – and everyone would be into it.

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