A freewheeling mood took over this season‘s menswear shows, seeing designers embrace the ‘irrational’ and the eccentric with colourful, experimental collections which in the heat of Florence, Milan and Paris captured summer’s uplifting energy. Indeed, designers from Rick Owens to Rei Kawakubo, Sabato De Sarno to Miuccia Prada and Raf Simons, spoke of a shift towards hope and optimism, albeit tentative. ’I want to hope for some light, even if very small,’ said Kawakubo, while Owens called his hundreds-strong runway cast his ’white satin army of love’. Meanwhile, the looming Paris Olympics – and its message of global unity and personal tenacity – was unavoidable, seeing preparations transform the city as a backdrop to both the menswear and haute couture shows which followed.
After the shift in recent seasons towards quiet, understated luxury – and the undeniably safe collections this often yielded – it felt like a refreshing re-emergence of men’s fashion month, which thanks to blockbuster shows from the likes of Pharrell Williams at Louis Vuitton is shaking off any suggestion of its demise. Here, we unpack the S/S 2025 menswear shows – from ’irrational’ clothing to couture-level craft and eclectic new takes on tailoring.
