We're in a rough moment for powersports manufacturers. Well, at least for those that primarily deal in more expensive machines. As is the case with Polaris, the makers of everyone's favorite UTVs, ATVs, snowmobiles, and whatever the hell the Slingshot is.
Like KTM's parent company Pierer, as well as Harley-Davidson and Can-Am's BRP, the Minnesota-based OHV company's year isn't looking too rosy. Like other manufacturers in the space, Polaris has seen consumer purchases dry up after years of stellar growth fueled by pandemic spending, incredibly low interest rates, and generally calm times (yes, I understand the pandemic was chaos, but it's somehow more now).
And like those other manufacturers, Polaris is feeling the heat, as in its recent earnings report, the brand stated it saw its profits drop a whopping 82% compared to last year. That's, uh...bad.
