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The Economic Times
The Economic Times

'They will watch a 3hr podcast if...': Ankur Warikoo says Gen Z doesn't have a short attention span, just a faster rejection span

Entrepreneur and content creator Ankur Warikoo has sparked a discussion on social media after sharing his views on Gen Z's content consumption habits. In a post on X, Warikoo argued that the younger generation does not suffer from a shorter attention span but has become quicker at rejecting content that fails to provide value.

"GenZ doesn't have a shorter attention span. They have a faster rejection span," Warikoo wrote.

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