They shared their layoff heartbreak on LinkedIn. Then it went viral.

(Credit: Courtesy of O'Neall; Burke; Kulkarni)

Perhaps, with its pop culture references, timely hashtags, and a photo of a handsome young man drinking a mojito on a company-branded swing, it was destined to go viral.

“And Just Like That, today marks my last day at Peloton Interactive,” Colin Burke’s LinkedIn post from February 2022 begins. “After three years, I was laid off this morning along with thousands of other teammates and friends.”