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Fortune
Fortune
Chris Morris

They're ugly, impractical and expensive, but the Internet can't get enough of these big red boots

(Credit: Courtesy of MSCHF)

Fashion is something that’s innately personal, but you’d be hard pressed to find anyone who thinks the oversized red boots released by art house/retailer MSCHF are haute couture. But that’s not stopping the online world from going crazy over them.

The boots, which resemble the footwear worn by Astro Boy, Ronald McDonald or Dora the Explorer’s monkey friend, have gone viral in the run-up to their on-sale date—and are likely to fetch a huge premium when they hit the resale market.

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