McDonald’s is welcoming more customers and seeing sales climb as its value meals, discounted combos, and fun limited-time deals bring budget-savvy diners back through the doors, company officials have revealed.
U.S. sales for the fast-food giant jumped 6.8 percent in the fourth quarter, well above analysts’ 4.9 percent expectation, according to the company’s earnings release. Executives credited lower-priced deals and promotions for driving traffic, particularly among lower-income customers who have been hardest hit by inflation, according to CEO Chris Kempczinski.
