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Windows Central
Windows Central
Technology
Cale Hunt

"They're just hiding the critical information" — Google’s latest AI efficiency claims spark backlash over hidden environmental costs

CANADA - 2025/02/03: In this photo illustration, the Google Gemini AI logo is seen displayed on a smartphone screen. (Photo Illustration by Thomas Fuller/SOPA Images/LightRocket via Getty Images).

AI is changing the way we work and think, but it's also changing the way that the world's resources are consumed. With a finite planet under our feet, that's not a good thing.

Concerns over power and water consumption by large AI firms began appearing more often in 2023; a notable study suggested that generative AI could consume as much power as a country the size of the Netherlands by 2027.

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