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Louder
Louder
Entertainment
Chris Welch

"They're called The Experience, man. You've gotta see them": In December 1966 Jimi Hendrix released Hey Joe: Five days later he played a casino in a hotel basement

Jimi Hendrix in Montague Square, London.

“Come and say hi to Jimi…” Chas Chandler led me through the crowd here to celebrate Chas’s birthday. We were partying in Ringo Starr’s flat, in Montague Square. And crouched on the floor, looking sad and lonely, was the future of rock’n’roll, Jimi Hendrix.

Jimi held out his hand but looked confused, surrounded by all these noisy English guys. Chas, the ex-Animals bassist who had become Hendrix’s manager, had set him up with a group to rival Cream and The Who, and told me excitedly: “They’re called The Experience, man. You’ve gotta see them. And Jimi is fan-tastic.”

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