“They perform incredibly well over many decades, just like I have and of course they're incredibly good-looking, just like me”: Alice Cooper launches his own limited edition reel-to-reel tape recorder

Revox B77 MK III Stereo Tape Recorder.

Alice Cooper has hooked up with Revox to launch his own branded reel-to-reel tape recorder.

You probably thought reel-to-reel machines went out around the same time as the wax cylinder, didn’t you? Not so, it seems. Revox has never stopped making the machines and has now produced a branded version of their classic B77 Mark III model. They’ve even thrown in a master tape of Cooper’s 2018 EP, The Sound Of A.