PHILADELPHIA — At the start of an AAU or high school basketball season, Cire Worley would buy boys’ clothes.
There was plenty of general women’s athletic wear, but no aisle of basketball-specific clothing for her at the local Dick’s Sporting Goods. Each time she’d leave with boys’ clothing, a thought weighed on her: There should be apparel that resonates with girls’ basketball players.
Between school at Abington Senior High and an intense basketball schedule, there wasn’t much time to formulate a solution for that thought — until the COVID-19 pandemic hit. Worley, a UMass Lowell signee, found herself sitting at home in Germantown with little to do. One day, she and her younger sister, Taylor Linton, now a rising eighth grader at Germantown Friends School, had an idea: “Let’s make a brand.”