Sysamone Phaphon and Eunice Kim grew up with very different approaches to cannabis.
For Phaphon, 37, the Bay Area founder and chief executive of KhuenPhu, a CBD wellness brand based on Asian healing traditions, it's been part of her life for as long as she can remember. Her father grew it in the family garden right alongside lemongrass and chili peppers, and her mother used it as a cooking herb ("especially in her pho broth," Phaphon says).
Kim, 35, the L.A.-based founder and chief executive of the online cannabis education platform Hi/Vi, became acquainted with the properties of the plant much later in life, seeking it out just five years ago as a way of self-medicating for the anxiety and insomnia caused by "the hamster wheel" of professional life.
