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Fortune
Fortune
Amanda Gerut

They built exoskeletons for stroke patients. Now, their robots can do eyelash extensions.

(Credit: Courtesy of Luum)

Amanda Gerut here, pinch hitting for Allie. I was born into a family of sparse eyelashes. Some people have thick, natural doe eyes; for others it’s Maybelline; but for me nothing really worked. Mascara makes me look like spiders are climbing out of my eyeballs, but without darkened lashes, I don’t look particularly alive. I discovered lash extensions after I moved to Los Angeles in 2011 and I’ve been paying for them in hours and dollars on a biweekly basis ever since.

Enter the robot, made by a startup called Luum. Before Nathan Harding co-founded Luum, he co-founded Ekso Bionics, which built wearable robots that got stroke and spinal-cord patients rehabbing and relearning how to move after a disability. In that world, the wrong kind of robot can kill someone, said Luum CEO Jo Lawson.

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