As technology rapidly advances, AI has become more divisive than ever. This hostility has never been clearer than in the backlash to a recent ad campaign sweeping its way through the subways of NYC.
Created by AI companion brand Friend, the campaign has seen mass resistance both on and offline, not helped by its rage-baiting marketing tactics. While some of the best adverts are created to spark conversation, it appears Friend has ignited an outpouring of derision that only serves to alienate AI sceptics further.
