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Marie Claire - AU
Marie Claire - AU
Maddison Hockey

These Luxe Buys In The Iconic’s Afterpay Day Sale Should Not Be Missed

Those well-versed in the art (yes, we absolutely consider it an art) of online shopping will know finding the perfect piece often comes down to patience—and a lot of scrolling.

Before handing over our credit card details and committing to that new purchase, we want to be sure we’ve seen all our options.

It often means we have at least 48 tabs open on our browsers and multiple items in our Instagram saved folder, but more often than not it’s the reason we head to The Iconic.

From coveted labels like Christopher Esber, Cult Gaia, Shona Joy and Camilla And Marc (plus, many more) to their considered edit for those who shop consciously, the wide-spanning collection means we can scope out a good portion of the market in one spot.

It’s also a haven for finding said pieces at a bargain when big sale days roll around, like the upcoming Afterpay Day on August 15th.

With thousands of pieces to scroll through, it can feel like a mission to locate the best, luxury pieces on sale.

So, we’ve done the hard work for you and rounded up some of the best designer buys you won’t believe made it into The Iconic’s Afterpay Day sale.

The Iconic’s Afterpay Day Sale Details

marie claire’s Edit Of The Iconic’s Best Afterpay Day Sale Picks

Miu Miu sunglasses red

Miu Miu Sunglasses

$396 (usually $566) at The Iconic

A modern take on the classic cat eye (a suit-every sunglasses shape) we love the pop of colour and iconic Miu Miu logo on this pair for an ultra-luxe feel.

Style Notes:

  • Acetate frames
  • Miu Miu gold hardware

levis ribcage ankle jean

Levi’s Ribcage Straight Ankle Jeans

$111.97 (usually $159.95) at The Iconic

All flattering, Levi’s Ribcage Straight Ankle Jean are a constant best-seller and it’s not hard to see why with their soft cotton-rich denim, high-rise cut and straight leg fit.

Style Notes:

  • Soft cotton-rich denim
  • High-rise fit
  • Off white colourway

coach denim tote bag

Coach Denim Willow Tote Bag

$596.25 (usually $795) at The Iconic

The dark denim and leather, top handle design and goldilocks size (not too big, not too small) make this modern tote a prime pick for your new everyday bag.

Style Notes:

  • Denim and leather fabrication
  • Two adjustable straps
  • Signature Coach turnlock

alemais shirt dress

Alemais Player Shirt Dress

$486 (usually $695) at The Iconic

The shirtdress (particularly from our favourite, Alemais) continues to be a style for every occasion—it’s all about how you wear it—whether it’s dressed up with heels for a casual dinner, pared back with sandals for lunch or worn to the office with a kitten heel or mule.

Style Notes:

  • Maxi length
  • Custom print
  • Button-through design


Shona Joy Jayde Oversized Shirt

$168 (usually $240) at The Iconic

Every wardrobe needs an oversized shirt, multiple if you ask us. With it’s dark navy stripe and wide cuffs, this chic addition from Shona Joy will take you from casual Sunday brunches to office board meetings.

Style Notes:

  • Pure cotton fabrication
  • Point collar
  • Oversize fit

Looking to save money on fashion & beauty products? Check out our coupon codes for Levis, Sephora and more.


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This article originally appeared on Marie Claire Australia and is republished here with permission.

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