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Creative Bloq

Technology

Joe Foley

These ingenious McDonald's ads are a rodeo of optical illusions

McDonald's billboard ads.

It's stampede season In Canada, and McDonald's is buckling up for the world's biggest outdoor rodeo with a timely themed extension of its clever minimalist advertising

To coincide with the 2025 Calgary Stampede, the McDonald's Cowboy Closeups campaign features a series of sartorial optical illusions. The billboard ads show iconic western fashion staples that might leave you feeling strangely hungry.

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