Well, the city authorities in New York were asking for it, weren't they? Messing with a design as iconic as Milton Glaser's classic 'I love New York' logo was always going to be a risk. A few derisive reactions to the new design shouldn't have surprised anyone, but they might not have expected quite so many memes.
The logo has been updated as part of a campaign to promote New York post-pandemic, with the 'I heart NY' phrase updated to read 'We heart NYC'. But people were quick to ridicule the emoji-like shading and the strange illegibility of the design (we NYC?). And then the memes began (they should have read our guide to how to design a logo).
