People often expect the most innovative communication to come from big brands in the private sector, but that's not always the case. It might seem an unexpected topic for clever, inventive design, but some of the best road safety ads are masterclasses in visual communication.
When you think about it this actually makes perfect sense. Road safety is something everybody already knows about. We already know it's wrong to drink and drive, we know we should wear a seatbelt and shouldn't use our phones at the wheel. People switch off when they hear these messages, so it takes something very clever to make and get people's attention and, perhaps, actually change their behaviour.
