New Year’s Eve is the biggest party night of the year. This means that the frozen food aisle becomes a battleground in the days leading up to the celebration. Hosts are looking for quick, easy, and crowd-pleasing appetizers and snacks. This creates a massive surge in demand for a very specific set of frozen items. If you wait until the last minute to do your party shopping, you will likely find that these popular frozen staples are completely sold out.

1. Frozen Shrimp
Shrimp cocktail is the quintessential elegant yet easy party appetizer. Bags of frozen, pre-cooked shrimp offer incredible convenience for hosts. They sell out extremely quickly as people plan their festive spreads. Raw, easy-peel frozen shrimp are also in high demand for making popular dishes like shrimp scampi or grilled shrimp skewers, adding to the pre-holiday scarcity.
2. Mini Quiches
Frozen mini quiches are another perfect party food that vanishes fast. They are bite-sized, easy to heat up, and feel slightly more sophisticated than other frozen snacks. The variety packs containing different flavors, like classic Lorraine and vegetarian Florentine, are especially popular choices for hosts. These disappear from shelves as people look for simple yet elegant appetizer options.
3. Pigs in a Blanket
This nostalgic appetizer remains a massive crowd-pleaser for all ages. Frozen pigs in a blanket, which feature small cocktail sausages wrapped in puff pastry or biscuit dough, are incredibly easy to prepare in large batches. Their guaranteed popularity makes them one of the most sought-after and fastest-selling frozen appetizers during the busy holiday season.
4. Mozzarella Sticks

Fried mozzarella sticks are the ultimate comfort food appetizer, beloved by adults and kids alike. A large bag of the frozen version is a staple for any casual get-together or New Year’s Eve party. They are easy to bake in the oven or cook in an air fryer. Their broad appeal ensures they vanish quickly from the freezer aisle before the big night.
5. Frozen Meatballs
A Crock-Pot full of slow-cooked meatballs, often swimming in a sweet and savory sauce, is a party classic for a reason. Large bags of pre-cooked, frozen meatballs are the essential base for this effortless and crowd-pleasing dish. Because they are so versatile and simple to prepare for a large group, they are a very popular item that sells out rapidly before major holiday gatherings.
The Party Prep Rush
The pre-New Year’s Eve grocery rush is all about finding the easiest and most crowd-pleasing foods for entertaining. The frozen food aisle offers the perfect solution for busy hosts looking to simplify their party preparations. The items that sell out first are always the ones that promise a delicious, convenient, and stress-free celebration. By planning ahead and stocking your freezer a week or two before the big night, you can avoid the frustration of empty shelves and ensure your party starts the new year off right.
What is your go-to frozen appetizer or snack for a New Year’s Eve party? What item do you always make sure to buy well in advance? Let us know!
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