I have been using Korean beauty products ever since discovering Innisfree’s oil blotting paper as a greasy-faced teenager a decade ago. The K-beauty boom has since hit the US and gone mainstream, and with it all its glass skin, salmon sperm and milky toner innovations.
Stocking up on skincare from top Korean brands such as Medicube and Biodance used to mean suffering gargantuan shipping fees or booking a trip to Seoul. Now, some of the best products that have truly improved my skin are easily accessible in the US.