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Tom’s Guide
Tom’s Guide
Technology
Dave LeClair

These custom JBL speakers are the viral summer accessory of 2026 — and you can get one for $69

JBL Custom speaker.

JBL is a brand with a long tenure in the audio space. The company doesn't make the most expensive headphones and speakers, but it does offer a solid blend of value and sound quality. These solid speakers often find themselves featured on best Bluetooth speaker lists for the powerful bass relative to the cost.

Seemingly out of nowhere, JBL's Bluetooth speakers are going viral on TikTok. And users aren't gushing about the audio quality of the company's models — it's the customizable nature of JBL's speakers that has the internet all excited.

Instead of just offering vibrant colors, JBL lets you create a custom design on four of its Bluetooth speaker models (and one pair of headphones).

Viral JBL Bluetooth speaker

You can see all kinds of videos on TikTok of people showing off their customized JBL speakers. As you might expect, people are getting creative with the various models, and a hot dog-themed speaker is gaining a lot of views and engagement on TikTok.

One person even designed a bunch of speakers and shared a slideshow on TikTok, asking viewers to help them choose the best option. And it is a tough choice, because they all look great.

We actually looked at the now-viral speaker a few months ago for a YouTube video showcasing gifts under $100 (we chose the JBL Clip 5, which is currently on sale for $69).

You can also customize the Grip for $129, the Flip 7 for $144 and the Charge 5 for $169. And if you're looking to make a pair of Bluetooth headphones your own, the JBL Tune 520BT is $49.

As mentioned, the Clip 5 is only $69, so you don't need to break the bank to get in on the viral speaker fun. And who knows, maybe your design will be the next one to grab millions of views on TikTok, Instagram or another vertical video platform.

(Image credit: JBL / Dave LeClair)

I think I'm going to grab the Charge 5 with a photo of my dogs, this way when I hear loud music blaring from a speaker, I can think of them barking at absolutely nothing for no reason as soon as I join an important meeting.

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