MINNEAPOLIS -- What's in a name? Plenty, if you ask leaders and members at Edina, Minnesota's Meetinghouse Church, which was known for more than seven decades as Colonial Church.
After a divisive, two-year process that included weekly meetings with a local branding studio, the church ditched a name linked to colonialism and adopted one it hopes will be more welcoming.
"Under a new name, we now have permission to do some different things — to refocus, re-identify, reconnect, redirect in ways that somehow we just weren't able to do under the 'That's not the way we do it at Colonial Church' kind of idea," said senior minister Jeff Lindsay.
