Whether Benefit’s bestselling staples were your first introduction to beauty products, you swear by its porefessional range, or you are devoted to its famous brow products, the brand occupies a special spot in many make-up bags — for good reason.
Known for its kitsch packaging, fun product names, and multiple award-winning formulas, Benefit has always had a playful approach to beauty. Its roster includes the cult hoola bronzer (the first-ever shimmer-free formula), the they’re real! mascara and the precisely brow pencil (the gold standard for drawing on salon-quality brows), as well as its popular pore primer and powder blush.
