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Tribune News Service
Tribune News Service
Lifestyle
Mary Carole McCauley

These arts groups are taking their acts on the road in new effort to meet audiences where they are — at home

BALTIMORE -- In an effort to reconnect with audience members who drifted away during the COVID-19 pandemic, three Baltimore arts groups are quite literally getting their acts together and taking them on the road.

The programs — which include sending the Chesapeake Shakespeare Company and the Baltimore Symphony Orchestra to conduct free performances statewide and expanding the Baltimore Museum of Art’s storefront at Lexington Market to include artworks from the permanent collection — reflect a renewed emphasis on community outreach by arts groups in Maryland and across the country.

It’s a new variation on an old philosophy that devotes fewer resources toward enticing customers to visit concert halls, theaters and traditional museums, and more on meeting patrons in the communities where they live and work.

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