In the last decade alone, online content creators have evolved from making silly parodies on YouTube to promoting their business empires. The advent of social media influencers – people who promote products or brands to their large social media followings – has changed the landscape of the internet entirely, as even the smallest of content creators are able to make some profit off their social media posts.
Within the past year, we’ve witnessed a number of influencers transform from normal adults to multi-millionaire entrepreneurs. Influencer Alix Earle graduated college last May and subsequently launched her own scholarship fund at her alma mater. YouTuber MrBeast – real name Jimmy Donaldson – used his influencer fortune to start his own charity, which combats hunger and homelessness. And TikTok star Halley Kate, known for her “GRWM” videos, sent the whole internet into a spiral when she purchased a house in the Hamptons at just 23 years old.
