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Marie Claire
Marie Claire
Lifestyle
Keeks Reid

These are the only new hair launches experts say are genuinely worth your time

Marie Claire Marie Claire UK Hair Awards Oil Living Proof
Marie Claire UK Hair Awards 2023 New to market winners

Just when you think that hair innovation has reached its peak, brands are finding creative ways to step up with formulas delivering fresh solutions to age-old beauty problems and discovering transformational new formulas.

For this year's Marie Claire UK Hair Awards, our panel of expert judges tested hundreds of products across our Wash & Care, Colour, Styling, Sustainability, Tools & Accessories and New to Market categories to create a definitive edit of the best in hair.

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