While many think that the beauty agenda for each season is set on social media, that couldn’t be further from the truth. It’s the make-up artists, hairstylists and session manicurists on the catwalks of Paris, London, Milan and New York who determine our blush placement for the upcoming months and the standout trends for the quarter.
AW25 was a masterclass in picking your battles, selecting one thing—whether it be perfectly crimped hair or larger-than-life lashes—and executing it perfectly. It was a breath of fresh air amidst the sheer volume of product churn we’re seeing in the industry, and served as a reminder that the past can be ripe fodder for inspiration, from tonal make-up to the resurgence of soft 60s glam.
