The UK’s equivalent to Hallmark movies, the John Lewis Christmas TV advert has finally arrived – officially marking the start of the festive period. After last year’s lukewarm reception, the stalwart is back to form with a tearjerking tale of a father and son bond, set to a nostalgic soundtrack.
The advert has introduced us to plenty of memorable characters over the years (including Buster the bouncing dog and Edgar the excitable dragon), but the 2025 addition has a more grown-up feel. On Christmas Day, a dad walk sadly past his son who has headphones in. While cleaning up the discarded wrapping under the tree, he discovers a gift from his son addressed to him.
