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Evening Standard
Evening Standard
Heidi Quill

This affordable homeware brand rivals Soho Home with design-led pieces

Dunelm began in 1979 as a humble market stall - (Dunelm/The Standard)

The humble high-street homeware brand Dunelm doesn’t get its flowers nearly enough. Known for its affordability and design-led pieces, the store has come in clutch for my own interiors countless times.

My flat counts three Dunelm rugs, two Dunelm shelving units and even one Dunelm sofa – but you’d be forgiven for thinking they were found in an East London boutique, rather than online for sub-£100.

Born in 1979 as a market stall, Dunelm has grown to offer luxe-looking pieces that rival highbrow – and high-priced – counterparts, including Soho Home.

Read more: The best summer deals on homeware, garden furniture and all things interiors

To save you some time scrolling through the site yourself, I’ve picked out five favourites available right now that give Soho Home a run for its money – from mid-century table lamps to marbled side tables.

Dunelm Maddie Tile Chunky Table Lamp

 (Dunelm)
(Dunelm)

For £65, this Dunelm Maddie lamp looks like a piece of lighting over double (maybe triple) the price thanks to its rich, saturated colour palette and tiled base. The mid-century-inspired piece nods to the Soho Home Greyson lamp (£395, Sohohome.com), at a fraction of the cost.

Dunelm Khari sideboard

 (Dunelm)
(Dunelm)

A little Art Deco with modern construction, this sideboard features two adjustable shelves, with plenty of room for plates, glasses, cups, et al. Elevated by its retro-inspired design with curved details and slatted fronts, the large four-door sideboard easily combines form and function. It’s a stellar substitute for the Soho Home Marcel media unit (£1,995, Sohohome.com).

Dunelm Amina chair

 (Dunelm)
(Dunelm)

Dunelm’s amina chair is a near-identical alternative to Soho Home’s blair tub armchair (£995, Sohohome.com). But on Dunelm? You can cop it for under £170. Sewn from smooth chenille fabric, it features a sculpted tub back that creates a warm, inviting feel. The Amina chair is both bold and easily placed in your interiors... as well as actually being rather comfortable. Win-win.

Dunelm seana side table

 (Dunelm)
(Dunelm)

Something about this Seana side table nods to a plinth at a museum. Crafted with a burl wood veneer and curved edges, this piece brings both warmth and sophistication to its surroundings. A near-identical alternative to Soho Home’s Dawson side table (£995, Sohohome.com), visitors won’t notice the difference.

Dunelm Pondus marble and wood coffee table

 (Dunelm)
(Dunelm)

Combining an organic shape with a luxe construction, Dunelm’s Pondus coffee table is a centrepiece if ever I saw one, just like Soho Home’s Oxley marbled coffee table (£3,995, Sohohome.com). The defining feature of this piece is, very clearly, the real cherry marble top with natural veining, based on solid mango wood legs.

Read more: Best coffee machine, tried and tested for cafe-quality cups

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