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Evening Standard
Evening Standard
Heidi Quill

This affordable homeware brand rivals Soho Home with design-led pieces

Dunelm began in 1979 as a humble market stall - (Dunelm/The Standard)

The humble high-street homeware brand Dunelm doesn’t get its flowers nearly enough. Known for its affordability and design-led pieces, the store has come in clutch for my own interiors countless times.

My flat counts three Dunelm rugs, two Dunelm shelving units and even one Dunelm sofa – but you’d be forgiven for thinking they were found in an East London boutique, rather than online for sub-£100.

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