Going viral on TikTok is the modern-day five minutes of fame – but when it comes to cameras, the fame has lasted far beyond five minutes. From the retro Fujifilm X100VI to the Canon PowerShot G7 X Mark III, a number of cameras found viral fame so strong, that retailers struggled to keep them in stock.
But many of the cameras finding viral fame on TikTok tend to fall under one key category: Compact cameras. Social media has arguably been responsible for pushing the portable camera format once thought killed by the smartphone back into the limelight – and not just for photographers, but for influencers, Gen Z, digital minimalists, and anyone tired of smartphone photos.
