International Women's Day is a time to reflect on the cultural, social and political achievements of women all across the world – a chance to spotlight underrepresented voices and celebrate the female frontrunners of change. For brands, it's a golden opportunity to show support, but creating a meaningful campaign is no mean feat – get the tone wrong and you'll end up going viral for all the wrong reasons.
Whether it's a poignant print ad or a bold billboard, the best Women's Day campaigns aren't about hopping on the bandwagon but capturing the spirit of the celebration to challenge perceptions and inspire future generations. These are just a handful of inspirational campaigns that nailed the brief (we won't talk about the wildly inappropriate International Women's Day campaigns that we'd rather forget).
