If you love to shop (who doesn't?), we have good news. Our favorite pastime has gone to a new level thanks to advancements in technology, like our new friend AI that's elevating the shopping experience as well as saving us time and money. Retail giants like H&M and Uniqlo have jumped on the bandwagon through virtual collections of exclusive pieces that aren't physically manufactured but still shoppable, and the latter's AI shopping assistant is available to answer any questions on the app. On the higher end, Burberry's use of augmented reality in collaboration with Google brings the in-store experience straight to consumers' fingertips by allowing them to position products and their outfits in various live scenarios.
Here are a few exciting new ways to enjoy an affordable and super-easy fashion fix while upgrading your wardrobe.
