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Digital Camera World
Digital Camera World
Hillary K. Grigonis

There's only 1 full-frame camera on 2024's mirrorless top 10 sales list. Is full frame overhyped… or are we all just broke?

Sony ZV-E1 digital camera.

I know a lot of photographers who scoff at anything not full frame, which is why I was surprised when I looked through the list of the best-selling mirrorless cameras of 2024 from BCN+R. The list is topped by the Sony ZV-E10 vlogging camera for the second year in a row, but what’s more interesting is what’s barely present on the list: full-frame cameras. The only full-frame camera in the top ten is the Sony A7C II.

The data analyzes sales trends in Japan, so the numbers are likely not indicative of the worldwide market. But I find it curious that a list that excludes the compact camera category would be so dominated by APS-C sensors. The full list of the top selling mirrorless cameras as tracked by BCN+R includes:

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