If you know Apple, you’ve almost certainly heard of the phrase “one more thing.” It’s been Apple’s favorite way to introduce an unexpected new product or feature at its events for decades, and its mere utterance is enough to send fans into bouts of frenzied excitement.
Back when Apple’s events were still in person, Steve Jobs would take to the stage and deliver the keynote address – also known as a 'Stevenote' – to highlight all of Apple’s latest updates. They became known for their ending flourishes, where Jobs would pretend to wrap things up, before pausing and uttering his signature phrase: “actually, there is one more thing.” Cue the rapture.
